Arts & Culture
One home for a world of magazines
With a well-established Wordpress blog that had become the online authority for all things magazines, MagCulture were looking to bring their vast editorial content in closer integration with a re-imagined eCommerce experience, ready for a 2021 audience.
The MagCulture team had tried it all: A bespoke CMS, Wordpress, BigCartel, to name a few.
So by the stage the MagCulture team were contacting Pixelcabin, their own words summed it up perfectly:
"The two-headed WordPress/Shopify web presence worked but it was messy. Add in social media and then specialist platforms like Soundcloud, Vimeo and Eventbrite, and things got more and more fragmented. And then there was our mobile (lack of) presence..!"
We brought all of their existing content onto Shopify, simplifying the entire MagCulture experience onto the solid foundation that is the Shopify hosting and infrastructure. The MagCulture team have never looked back, and neither have their readers.
Designing a new experience, with a design-centric client
Pixelcabin worked closely in collaboration with the MagCulture founder, Jeremy Leslie, to bring the experience of their coveted London physical store to their online customers.
The iconic tiled floor was recreated as an easy-to-update content area on the homepage to showcase the breadth of the magCulture brand, with flexibility to support different layouts to keep the home page feeling fresh.
In addition, browsing by categories and curated collections was brought to the fore. This enabled customers to enjoy the browsing of their unrivalled range, whilst also making it easier than ever to complete a purchase, including fast payment options like Apple Pay and Google Pay.
And who better to give their verdict on the new experience, than the dedicated following of MagCulture. We think their reactions say it all!