Leading a brand to use Shopify's full capabailities - on a Black Friday deadline.
When a new team started to lead the Sonder Living online properties, they found their current set up inadequate and inflexible for their multi-region ambitions, despite it having been implemented recently. They approached Pixelcabin with a set of hard requirements including a launch before Black Friday 2020 - one of the most anticipated eCommerce sales days of the decade.
Pixelcabin worked closely with the Hong Kong-based team to reimagine the entire user journey and experience, whilst also providing future-proofing with multi region expandability, and a better integration with their existing data management back-end, Salsify.
Catering to B2B and B2C customers from one theme
With a large business-to-business customer base, the ability to print a 'tearsheet' was highly important. Interior designers can print beautiful tear sheets straight from any Product in the specific variant of their choosing.
Multi-region from (re)launch, with unlimited global possibilities
A key enhancement after launch was the ability for Sonder Living to run a true multi-region set up, including region detect / select and specific product mix and pricing per region.